Having a logo and slogan for your brand is extremely important for your business. A logo and a catchy slogan will help people remember your brand and in turn they will remember to talk to people about it which will help grow your clientele but an eye-catching poster design, whether you have it displayed at an event or create a sign board with a similar design, will make people stop and take a minute to read what is on it and hence learn about your business or about the services you provide. So read below to learn how to design effective posters, banners etc. for your business that will help people learn the most information in a short amount of time.
Consider location and its impact on design
The location is very important when deciding your poster design as it will help determine the purpose of the poster or banner. Will you be using it in multiple locations or is it solely for events or exhibitions? Because if you want to have your banner up on a banner stand in Singapore at an exhibition, since there are many similar booths and people will pay very little attention to each of them, you must keep any text to a minimum and put the most important information at the top so they can quickly read it.
You must make sure that the images and logos you get printed is extremely highly quality and this will let people know that the services you offer is professional and high in quality as well. Using low quality or cheap banner printing services will make any text appear granulated and blurry and so the audience will be unable to read them. This also sends a message to the audience passing your banner that you do not care enough about your business to put in effort and invest in better quality advertisements. If you’re unsure of the quality, get a sample print of each of the different items you want to get printed from your print company, whether that be banners, posters and leaflets. If the images you gave them appear blurry or pixelated, then this means you need to get some higher resolution pictures taken of your products that can be blown up in size and printed on large banners but will still look just as clear.
Keep it short
Even though you might feel like including all and any information about your business that you are so proud of, whether it may be big or small, you must not include too much on your poster or banner. Only include the most important details such a quick summary and a call to action. Which can be a contact number/email or the handle of your most used social media platform, so they can connect and contact you regarding any additional information.